Well Suited & Miss Behaviour

Two new fragrances. Launching 02 October 2026.

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UK / London8pm BST

US Eastern3pm EDT

US Pacific12 noon PDT

Central Europe9pm CEST

UAE / Dubai11pm GST

Metal Travel AtomiserYour Travel Atomiser
Pink ReignPink Reign
NotableNotable
Soul PurposeSoul Purpose
Well SuitedWell Suited
Miss BehaviourMiss Behaviour

Choose one of five fragrances · 10ml included

A little more, with our compliments

Your fragrance.
Ready to go.

Free £35 Travel Atomiser with every Limited Edition purchase.

£35£0Your complimentary gift

A complete metal Travel Atomiser, filled with 10ml of your chosen fragrance. Choose your scent on the Limited Edition page.

Mayfair · London Niche without compromise. Premium fragrance. Accessible pricing.
Pink Reign
Notable
Soul Purpose
Coming Soon
Coming Soon
Selected customer testimonials

What they said

when it arrived.
📷
100K
Instagram
🎤
70K
TikTok
✨
500+
Units Sold
★★★★★

"IT'S UNBELIEVABLE. It's SO fresh! Like crispy citrus fruits with a little softness. WOW. I trusted you and I'm glad of it!"

Instagram DM · Notable
★★★★★

"Just received soul purpose and notable — these are masterpieces of a fragrance. Just seems to be getting better and better with time."

TikTok DM · Luke
★★★★★

"I've just got Soul Purpose today. It's divine, I loooooove it. Yours are out of this world for me."

TikTok Comment · Margit B.F.
★★★★★

"Notable just arrived no.20. Just sprayed in. Bloody beautiful. Great job mate."

Instagram DM
★★★★★

"I received my order yesterday. The perfumes are stunning."

Instagram DM
★★★★★

"Received my two fragrances today and love them all. So glad I bought. George, East Kilbride, Scotland."

SMS Message
★★★★★

"I am HAMMERING notable at the moment!!! LOVING it in this weather."

Instagram Comment · @simplydaryl
★★★★★

"Just received my Notable no.14. Lovely and perfect for the summer. Very sophisticated smelling. Might have to get a bottle for my wife."

SMS Message
★★★★★

"Love both scents so bloody well done mate. The wife has complimented them too."

SMS Message
As Seen In
Harper's Bazaar
Scentality London
Our Story

Built in public.
Worn by thousands.

Most fragrance brands talk about heritage. We built ours in public, through content, community, and an audience of tens of millions who were there before the first bottle was ever made.

Scentality fills the gap between generic designer and inaccessible niche. Luxury quality, at a price that actually makes sense.

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TikTok
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Founded by George Allen
Mayfair, London
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